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review by Mike Bond

THE ELECTRIC SOFT PARADE - MISUNDERSTANDING

"Whilst not particularly awe inspiring or revelatory, MISUNDERSTANDING marks the return of The Electric Soft Parade in pleasant if understated form."

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Misunderstanding (Edit) / Blue It Is
TRUCK RECORDS

Returning to the music scene after a somewhat lengthy hiatus, The Electric Soft Parade are back here with new single MISUNDERSTANDING.
Brothers Tom and Alex White aren't exactly pushing their musical boundaries here though, MISUNDERSTANDING a slice of whimsical indie pop that seems hand built for terms like pleasant, understated and nice to rest upon.
A decent but unassuming return, MISUNDERSTANDING is The Electric Soft Parade crash landing somewhere neatly between Crowded House and The Shins, the songwriting duo wearing their Beatles infatuation firmly on their sleeves for all to see.
Whilst not particularly awe inspiring or revelatory, MISUNDERSTANDING marks the return of The Electric Soft Parade in pleasant if understated form.

BIOGRAPHY
By Jonathan Falcone
The Electric Soft Parade are masters of reinvention. If you trace your favourite artists there can be said to be two groups, those who peddle and stick to a sound you love (think Oasis, the Strokes, Abba, – for example) and those that constantly twist and turn your perceptions of them and push their own abilities as performers and writers, whilst still somehow never losing their own inimitable traits (think Robert Wyatt, The Flaming Lips, Super Furry Animals). With ‘No Need To Be Downhearted’ the Electric Soft Parade root themselves as firmly in the latter category.
Most of us know that Tom and Alex White are from Brighton, that they pretty much put Brighton on the music map and that they’re tireless musicians, intent on breaking musical systems, formulas and public perceptions. Most of us also know that 2002 saw ‘Holes In The Wall’ (DB Records) released to great critical acclaim. Everyone loved it: the past and the future collided on one record, all the boxes were gloriously ticked, and the accolades (Q best new band award, Mercury Music Prize nomination) came rolling in.
In 2003 the White Brothers released ‘The American Adventure’ (SonyBMG). It was a further slice of futuristic rock, but this time recorded in analogue. It replaced the synthetic pop of its predecessor with the analogue growl of rawer recording techniques. It received further acclaim and again saw them tour extensively in the interim.
It’s 2007 and it’s happening again, the White Brothers are in further ascent, but this time in a different mode and solely on their own terms. Working with friends at Truck Records and fellow colleagues in the US at Better Looking Records, the music is rolling. The tail end of 2005 saw ‘The Human Body’ EP (Truck/BLR) released, and the critics loved it, but it was just a taster.
As Tom White himself states “What has made the whole experience different for us is that it wasn’t recorded in a professional studio: there was no budget. I don’t know if people will hear that in the album, but obviously we do and it’s great – we’ve succeeded in appropriating all of the sounds and techniques you’d find in places like Abbey Road, but with an absolute minimum of money and resources.” With their knowledge of recording equipment, this was the brothers’ first real solo endeavor; every instrument, all the engineering and production was done by the brothers themselves, it’s a DIY release in a very pure sense, though sonically and structurally it’s anything but primitive.
From the soft opening tones of ‘No Need To Be Down Hearted (Part 1)’ through the fairy-tale narrative of ‘Woken By A Kiss’ to the piano rock of ‘Cold World’, there’s a universe of sound here, all underpinned by the White Brothers endless harmonies and that feeling that their records somehow come from the future, even when they’re paying homage to Americana or French Cinema, as in ‘Come Back Inside.’
The unceasing energy of these boys shines through in all their endeavors: both continue to play with Eamon Hamilton and Marc Beatty in funktry-punk-disco supergroup Brakes whilst contributing to a number of other Brighton-based projects, too: Alex recording and playing live with noise-harmonists Actress Hands, Tom providing drums for instrumental hip-hop collective Restlesslist. And now, with a brand new album of their own, they’re at it again, this time as space-age power-balladeers and digital terrorist-rockers. The world is still their oyster.

LINE UP
Thomas White
Alex White
Matthew Twaites
Mathew Priest

DISCOGRAPHY
SAME WAY, EVERY DAY (BITING THE SOLES OF MY FEET)
Same Way, Every Day (Biting The Soles of My Feet)
Stop
Mood Swing

THINGS I'VE DONE BEFORE
Things I’ve Done Before
Summer’s Slow Meander

THE AMERICAN ADVENTURE
Things I’ve Done Before
Bruxellisation
Lights Out
The Wrongest Thing In Town
Lose Yr Frown
The American Adventure
Chaos
Headacheville
Existing

LOSE YR FROWN
Lose Yr Frown
Take Me Back
This Is Where I’m Gonna Hide

The Human Body
A Beating Heart
Cold World
Stupid Mistake
Everybody Wants
Kick In The Teeth
So Much Love

TEN TUNE TRUCK
Life In the Backseat
Why The Sale? By Actress Hands

IF THAT'S THE CASE, THEN I DON'T KNOW
If That’s The Case, Then I Don’t Know
Happy Hunting Ground

NO NEED TO BE DOWNHEARTED
No Need to be Downhearted (Part 1)
Life in the Backseat
Woken By A Kiss
If That’s the Case, Then I Don’t Know
Shore Song
Misunderstanding
Secrets
Cold World
Have You Ever Felt Like It’s Too Late?
Come Back Inside
Appropriate Ending
No Need to Be Downhearted (Part 2)

MISUNDERSTANDING
Misunderstanding (Edit)
Blue It Is

LINKS
The Electric Soft Parade>www.electricsoftparade.com

FURTHER LISTENING
The Shins
Crowded House
BC Camplight

 

Review date: September 2007