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CARL KENNEDY VS M.Y.N.C PROJECT FEATURING ROACHFORD - RIDE THE STORM

" RIDE THE STORM feels like just another slice of forgettable fluff designed to fill the latest mainstream dance compilation "

review by Mike Bond
reviews
GUSTO RECORDINGS

TRACKLISTING
Ride The Storm (Carl Kennedy Radio Mix)
Ride The Storm (M.Y.N.C Project - Life Goes On Radio Mix)
Ride The Storm (M.Y.N.C Project - Life Goes On Club Mix)
Ride The Storm (Carl Kennedy Original Club Mix)

Creating the kind of by-the-numbers pop trance you hear blasting out of a souped up Ford Fiesta late on a typical Saturday night, the smell of Kebabs and vomit in the air or that boosh boosh boosh dance anthem business that gets played endlessly on Radio 1, Carl Kennedy Vs M.Y.N.C Project Featuring Roachford's latest single RIDE THE STORM is about as derivative, dull and forgettable as you'd perhaps imagine.
The latest in a seemingly endless conveyor belt line of this style of trance pop that's been rolling out since the early nineties, RIDE THE STORM feels like just another slice of forgettable fluff designed to fill the latest mainstream dance compilation.  Roachford delivers his vocals in a bored dull manner over bland, derivative beats; each remix here managing to extend the track even further into the realms of the dull and unoriginal.

BIOGRAPHY
At the end of 2006 Carl Kennedy found himself in a very dark place, somewhere along the way, amongst the chaos, he came across an album by UK Legend Roachford and found solice, salvation and light in the shape of a song called "Ride The Storm". Carl took the track and created a dance masterpiece around it, framing the re-sang vocals of Roachford himself against some of the must beautiful beats and hooks that Dance Music has heard for years. 
It took only 10 CD promos at the start of 2007 to create a major buzz on the record, artists such as Pete Tong, Roger Sanchez, Axwell, Steve Angello and others proclaiming it as one of the outstanding tracks of the year and destined to cross-over to the mainstream. 
Along the way The M.Y.N.C Project took the studio, also with Roachford in hand, and put their own twist on the Carl Kennedy original - their version was also well received across the dance world and all parties knew immediately that something special was there to be unleashed. 
However, it can not be denied, "a crisis of identity was born" with both the Carl Kennedy and the M.Y.N.C Project camps rushing headlong in to a legal fire-fight over who actually had the rights to the record and where Roachford would stand on the issue. 
Enter Pacha Recordings label manager Steve Hulme, who set about knocking heads together, bringing both camps and Roachford himself under one global roof - "the song is too important to get lost in a legal dispute, I had to make a move and get all parties talking and working together, this record could not be lost to the dance genre, its a track that comes along once in a while has to be championed in the spirit of unity so the world can hear the music the dance world can create" - Everybody saw the light and now there is a super-release: 
Carl Kennedy vs The M.Y.N.C Project featuring Roachford "RIDE THE STORM" will be released globally on Pacha Recordings/Wasted Youth/Effin/CR2 with various sub partners per territory, and in the UK under one mighty deal on super independent GUSTO RECORDS, a label who shared the same vision and understanding of how important this record is to the dance genre. 
Now the RIDE can truly begin. 
Between all camps there is an amazing set of remixes now available to the global project, including: 
Kaz James (Bodyrockers) 
Femi B and Leggz 
Johnny Fiasco from the USA 
Nacha Marco from Spain 
Morten Trust from Denmark 
DJ Dazzla from Australia 
Danny Howells, 
Rob da Bank & Cris Coco 
Thomas Hedburg from Ibiza 
RLS from France 
John Made from Italy 
……….and of course MYNC Project and Carl Kennedy themselves - its possibly the biggest remix package of the year, but if ever a song deserved to touch all basis, then this is it. 
Out of the ashes of calamity has risen a monster of unity, all camps now equally enthusiastic and pulling in the same direction to make this outstanding record the cross-over chart hit it deserves to be.

LINKS

Review date: October 2007